Carbon-emission compensation?
We don’t believe in it. But we believe in investing in the environment!
By this we don’t mean compensating in terms of ‘buying yourself free’. When compensation is done in the right way and takes place for the right reasons it can be an excellent piece of your sustainability puzzle.
Climate change is a complex issue and, like many other complex issues, it is dangerous to draw hasty conclusions or present general solutions.
We call what we do an ‘environmental investment’ as what you invest in is not only CO2 sequestration but resources for the future.
This is to say that the forests and natural world of the future will be able to produce new materials for use in clothes, oils, plastic-like materials, fuels, and building materials. In addition, it will be possible to turn even more forests into conservation areas!
Planting trees for the environment and to counteract climate change can be considered to be ‘carbon-emission compensation’ if one does it to sequestrate CO2, and there is nothing wrong with this.
We, however, encourage our clients to do more than that, and view our efforts as things that go alongside other efforts.
Planting trees, although an amazing thing in itself, is just one piece of the puzzle – that’s right, it is just one of many other things you can do.
We plant trees for the environment, and we do not encourage ‘greenwashing’ or saying that something is greener than it really is – quite the opposite.
What we do encourage is companies taking more responsibility for the environment and trying to reduce their environmental impact. In addition to this, they can choose to plant trees.
